{"product_id":"kelp-meal","title":"Kelp Meal","description":"\u003cp\u003eKelp Meal is a natural, organic amendment made from dried and ground seaweed — a rich source of potassium, trace minerals, vitamins, and natural growth hormones essential for plant health and development. We offer two distinct species, each with its own hormone profile: Ascophyllum nodosum (North Atlantic) leans more cytokinin-rich, promoting cell division, lateral bud development, and overall plant vigour, while Durvillaea potatorum (Australian bull kelp) leans more auxin-rich, driving root elongation, apical dominance, and directional growth responses.\u003c\/p\u003e\n\u003cp\u003eIn reality both species carry a mix of hormones — these are dominant leanings rather than absolutes — and they complement each other well when used together. Their main role is as growth promoters and elicitors, soil conditioners, and trace-mineral sources: they support root growth and microbial activity in the soil. While they do provide a useful NPK contribution weighted toward potassium, their real value lies in the wide array of cytokinins, auxins, and other growth stimulants they deliver — making them true biostimulant ingredients rather than simple fertilisers.\u003c\/p\u003e","brand":"Soil Supply Co.","offers":[{"title":"500g \/ Ascophyllum nodosum","offer_id":48918011216112,"sku":"KELP-ASC-500G","price":12.0,"currency_code":"AUD","in_stock":true},{"title":"500g \/ Durvillaea potatorum","offer_id":48918011248880,"sku":"KELP-DUR-500G","price":12.0,"currency_code":"AUD","in_stock":false},{"title":"1kg \/ Ascophyllum nodosum","offer_id":48918011281648,"sku":"KELP-ASC-1KG","price":22.5,"currency_code":"AUD","in_stock":true},{"title":"1kg \/ Durvillaea potatorum","offer_id":48918011314416,"sku":"KELP-DUR-1KG","price":22.5,"currency_code":"AUD","in_stock":false},{"title":"2.5kg \/ Ascophyllum nodosum","offer_id":48918011347184,"sku":"KELP-ASC-2.5KG","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"2.5kg \/ Durvillaea potatorum","offer_id":48918011379952,"sku":"KELP-DUR-2.5KG","price":50.0,"currency_code":"AUD","in_stock":false},{"title":"5kg \/ Ascophyllum nodosum","offer_id":48918011412720,"sku":"KELP-ASC-5KG","price":80.0,"currency_code":"AUD","in_stock":true},{"title":"5kg \/ Durvillaea potatorum","offer_id":48918011445488,"sku":"KELP-DUR-5KG","price":80.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/1262\/6416\/files\/kelp-meal-101646.jpg?v=1772156873","url":"https:\/\/soilsupply.co\/products\/kelp-meal","provider":"Soil Supply Co.","version":"1.0","type":"link"}